
Cookies are the primary tool that advertisers use to track your online activity so that they can target you with highly specific ads. However, cookies can store a wealth of data, enough to potentially identify you without your consent. Cookies can also generally be easily viewed and deleted. In and of themselves, cookies are harmless and serve crucial functions for websites. They are processed and stored by your web browser. Despite their importance, the regulations governing cookies are split between the GDPR and the ePrivacy Directive.Ĭookies are small text files that websites place on your device as you are browsing.

Cookies are an important tool that can give businesses a great deal of insight into their users’ online activity.
